The process was undeniably demanding; I attempted to condense the whole project into a single day of work, which forced me to learn and adapt rapidly. I transition my traditional skills to digital art and that demanded patience and practice, but it was fun doing so. The digital medium enabled me to explore various styles and techniques, ultimately elevating the storyboard visually.
Transitioning to digital for my storyboard was a game-changer, mainly because it provided convenient access to coloration. However, I encountered a significant problem that could potentially be my Achilles' heel. Since I created my storyboard digitally, I faced an issue with downloading the file directly from the drawing application. As a last-minute resort, I had to resort to taking a screenshot of the entire project, which unfortunately resulted in a substantial loss of quality. Everything became pixelated and blurry, reducing the overall visual appeal by like 50%.
I am determined to address and rectify this issue for a better final submission. However, given the time constraints, I acknowledge that I might not be able to make the necessary improvements in time for the deadline, so I decided not to force myself into it.
Reflection: A self reclection on a self reflection, awesome. Canva was incredibely helpful, and I might consider using that application more frequently moving forward for future projects. Anyway, the presentation could've been better, as awalys, I planned to insert related images, for example my storyboard and my drawing equipments or whatnot, but due to the time constraint, better not force it.
MY FIRST DRAFT OF STORYBOARDING - THE ROUGH VERSION OF THE FINALE STORYBOARD
Reflection:
The format I used for the draft storyboard was in a comic-style format. It's both enjoyable and easier to grasp the flow simply by looking at it. I found the process of creating my initial storyboard quite rewarding. It served as an important starting point for my final project. During my review, I identified areas for improvement. One of them is the need for better organization. In my opinion some scenes felt disconnected, and I could have achieved a smoother transition between them. Additionally, my character sketches lacked depth, which posed challenges in conveying emotions and actions effectively. Then again it is just the rough version, so I shouldn't be too hard on myself regarding that.
One significant lesson I've gained from this early draft is the value of simplicity. I initially overcomplicated certain scenes, which could have made the final project more challenging. Going forward, I plan to simplify visuals and focus on the storytelling or the way I show the narrative.
Despite all that, my initial draft has provided valuable insights that will definitely contribute to the success of my final storyboard.
My first attempt in drawing and making a storyboard
Reflection:
I'm proud of my first attempt at storyboarding, considering it was my first every attempt in storyboarding. It allowed me to apply the knowledge I've learned so far and take the first step in developing my skills in this field. I do acknowledge there's room for improvement, though, I'll take this first attempt as a Win.
Target Audience and Reason: The ad will be aimed at people above the age of 60 or at someone who is considered an old folk, the ad will be centered on male audiences and the high-income class. Why? Older people tend to be prone to diseases and sickness, and, so health is the number one priority which means hygiene is essential. We go for the high-income class of people to highlight the saying "Good Health is True Wealth." meaning they should invest in health/hygiene while they can, and they can do it by investing, trusting, and buying the tooth-saver Pepsodent. We centralized on the male side for comedic purposes that will relate to the narrative of the ad.
Plot and About The AD: The life of a rich, old man starting his morning by going to the bathroom's washstand and checking himself in the mirror tiresomely, he then prepares his toothbrush and toothpaste revealing the brand, Pepsodent, he opens his mouth with an awkward smile revealing his yellow, dirty and straight teeth, but surprisingly he puts his other hand into his mouth and TOOK OUT his WHOLE teeth, turns out it was his dentures (fake/artificial teeth), the old man has no teeth, he starts brushing the yellow away of his dentures, he then wash it, looks back in the mirror, opens mouth and tries to smile- looks ugly, shook his head a little, place back his now newly looking dentures after being brushed using Pepsodent toothpaste, looks at the mirror and smiles effortlessly, changing his whole demeanor- now does everything confidently and charismatically. The pace of the plot then speeds up to him dressing up, grabbing his car keys, and turning on his engines, (all quick cuts), then cuts to him pulling up at a red light with females on the sidewalk looking at him and his four-seater convertible car, the old man gave them a little look and smiles like a star, showing his bright, pretty teeth, the females were fainting, squealing, and some even jumps into the car, the old man then drives off into the horizon with some females like a boss. It would be funnier if the females were very old women too, acting like that.
Reflection: Creating the proposal for the finale storyboard project provided valuable clarity on product selection, target audience, and narrative direction.
The text was an extract from the movie "The Quiet Place". The filmmakers wanted to show the emptiness of the town and how desolate the environment is by showing no form of life and using little to no sound- the only sounds added were the slow howling of winds and the rustling of brown, dead leaves. The producers only used static and establishing camera shots to introduce the setting and give the sense of abandonment and lifelessness, this is due to the lack of movement happening on the screen by using static shots. There were close-ups of some street stuff e.g. a traffic light, to show that the town has been left to ruin and is in a wreck, the traffic light used was a broken one and is laid down on the dry concrete street.
The intro alongside all the big ideas were on paper, I didn't realize I had to include them all here.
Reflection: a WHOLE LOT of SPACE for improvements, and next time please listen to the instruction clearly and don't be afraid to question any doubts verbally to the teacher :)
This is my report on the target audience of my storyboard
1. Product/Company Description:
Company/Product Name: Pepsodent
Product Overview: Toothpaste product. White and red palate. Cleans and brightens your teeth.
2. Target Audience Demographics:
Age: - 60<
Gender: Male
Income Level: High-level income
Education: None
Occupation: Retired or any
Geographical Location: Western
3. Target Audience Psychographics:
Interests: Cars and pulling females
Lifestyle Choices: Fun, Rich and Young
Values and Attitudes: Playboy, or ladies' man, and to always look good and sharp
Opinions: Age does not affect your youth, the body does, so staying hygienic, like brushing your teeth, will keep your youth in check even in old age.
4. Understanding Consumer Behavior:
Needs: White and clean teeth that make you look handsome
Motivations: To look good and pull all the females
Pain Points: Dirty teeth, unattractive, not pulling females
5. Competitor Analysis:
Competitor Name: Colgate, Sensodyne
Competitor's Target Audience: Colgate targets any that's middle class, and Sensodyne targets people who suffer from tooth sensitivity
6. Target Audience Persona:
Persona Name: Teethless Sugar Daddy
Age: 68
Gender: Male
Occupation: Wealthy
Interests: Looking clean handsome super sharp, having bright shining teeth and smile
Lifestyle: rent-free with millions in the bag, enjoying life with style
Values and Attitudes: Cool, Flashy, and getting all the girls just with his smile.
Needs and Motivations: To have a spellbinding smile by having flashy white teeth
Pain Points: Not having teeth, fake teeth are dirty, looking old and ugly.
7. Aligning Advertisement with Target Audience:
Message: Be attractive and pull the girls with Pepsodent, your best wingman.
Visuals: Teeth look dull and ugly before Pepsodent then flashy and amazing after, changing the whole persona and look of the character, turning him attractive and charismatic
Tone: The tiresome and bland tone drastically changes to a superstar lifestyle, upbeat and optimistic tone after the use of Pepsodent.
This is my first attempt in film making and storyboarding
The Flicker
STORYBOARD
Darkroom -> Hang light turns on (Revealing character) ->
Extreme close-up on eyes looking around confused (static shot)->
Slowly pull out to medium shot showing the head looking around ->
Character gradually starts to panik with frantic body movement (static shot) ->
Goes into char's POV frantically looking around (random movement) ->
char spots someone's legs and stops then slowly looks up (tilt upward) ->
Revealing character 2, the bad guy, showing his back sharpening his knife ->
Medium shot at a low angle of char 2's back and char 2 looks behind ->
Long shot of both chars, char 1 in the background of char 2 walking
towards char 1 while the camera slowly pulls out abandoning them
(char 1 muffled screams and frantic movements showed) -> END
Static Shot - Builds intensity, emphasizes the entrapment of the char, shows the struggle
of the character, creates the feeling of no escape.
Medium Shot - Used to reveal more information about the surrounding/environment and the
character's appearance and movements..
POV + Random Movement - To place the audience in the char's position, making them relate and
feel included or a part of this dire and dangerous situation. To show struggle and panic.
Long Shot + Pull out - To finally put both characters into one scene, connecting them, but now the
audience is the one leaving, abandoning character 1, this builds worry and maybe even
guilt unto the audience.
Reflection:
I greatly appreciate the effort I put into the project, including all the people and actors who helped. There is a lot to improve upon, and I realize this from rewatching the video and reflecting on my role as both the producer and actor. I shouldn't be so strict about how things should be; sometimes, improvisation or letting things naturally flow is better in the production process. You can do the fine-tuning in the editing room! One thing I struggle with is the budget; everything was done on a low budget, so I had to come up with creative ways to create the film using the resources at hand. For example, I used the flashlight of a phone as lighting, which was both funny and practical since my film is set in a dark room. Fortunately, we found a high-quality knife that was perfect for what I needed, and I'm relieved we didn't have to use a rusty metal bar, which was the original plan.
Next time, I'll shoot different angles for the same scene, which I believe will be helpful during editing. It will give me more options to work with when some scenes don't flow smoothly. I encountered this issue when editing this project, and since reshooting wasn't possible, I had to do everything in my editing power to make the scenes match and appear smooth. The struggle is real. In the end, I'm pleased with what we've created, and I'm certain that I will continue to improve over time and by work.
This my first attempt in advert analyzing- 2 BIG, 3 SMALL
Title of the Advertisement: Oreo: Bubbles Of Play
Brand/Product: Oreo
Duration of the Advertisement: 30 seconds
Brief Overview/Summary:
2 actors, an adult male, and a young girl, both Indians, play the role of a father
and daughter. This choice of actors is to target parents, specifically fathers with
a daughter or children. The title “Bubbles Of Play”, can also target children, as the
ad has no dialogue- just funky, playful music. The ad searches for people with
interests such as Oreos, bubbles, and having fun. The nationality is more to Indians
but can be any as there is no Indian language.
Target audience:Young, Early middle-aged people, middle-aged people, Parents and children,
Female and males, Bubble-lovers, and Indians.
Message and Purpose: Stay playful- Oreos can unite a family,
Families/Parents/Children start to buy Oreos.
Meaning and Interpretation: Clam and soft-light environment to make the
audience feels at home. There is no dialogue to connect with both the
parents/adults but also the children/young people. The father’s focus entirely
changes when he hears the sound of Oreos placed on the table, from working to
then playing with his daughter, this is an example of the meaning Oreos unite
families. The Oreo at the end of the advert drops one of its sides down to reveal
a smile, as it seems, with the message “Stay Playful”.
Effectiveness: The music starts off pretty calmly, then it suddenly changes to
upbeat and playful after the actor tries the Oreo, this changes the mood of the
advert positively. There was a quick camera transition from the actor to the Oreo
and back to the actor, to reveal the product and place the audience’s attention on
it. The producer includes a playful interaction between a father and his daughter,
goofing around, this is intended as a heart-warming and funny moment for the
audience to feel. They did it effectively.
Personal Response: I think it is a good advert, and I find it soothing to watch,
especially as someone who’s still young and lives with his parents.
Title of the Advertisement: Starbucks: It Starts With You
Brand/Product: Starbucks
Duration of the Advertisement: 57 seconds (1 minute)
Brief Overview/Summary:
They used many different actors of different colors/nationalities. It targets young
to middle-aged adults/people (20-35). There is no dialogue, it has rapid camera
movements, fast pace motion. It reaches the interests of coffee, reading, working,
socializing, bike riding, and dating. It has a far reach for the audience. It targets all
genders, but slightly to females. It used upbeat music, to make it feels energetic
and fast.
Target audience: Young teenagers, Young adults, or Early middle-aged people,
social people, work ethics, editors/editing lovers, Female and males but focusing
more on females, Any social/cultural backgrounds.
Message and Purpose: The message they showed is “It starts with YOU”.
The rapid pace of the advert portrays their efficiency as a coffee retailer, meaning
you don’t have to wait long for your order to come, or your time will not be wasted.
They hope people who want to work, relax, or socialize come to their place to stay
or just a grab-and-go.
Meaning and Interpretation: The advert includes tons of rapid camera movements
to show the quick work workers do at Starbucks to prepare a grab-and-go coffee/drink
with time wasted. They used editing magic in the scenes where the Starbucks coffee
was being made to convey that their coffee works like magic and is special.
The advert didn’t use dialogue to further support the quick pace it's going,
because talking is long and boring, unlike Starbucks that do things in a flash- that is
what the advert tries to imply. The scene where the actor orders through a
phone and immediately receives the Starbucks drink further proving the
point that I stated previously.
Effectiveness: Very quick camera shots were taken the very first second of the
advert hooking the attention of the audience. They used editing magic in the scenes
where the Starbucks coffee was being made to catch the audience’s interest, even
the female actor acted surprised by putting down her phone. Upbeat and lively
music was used, this helps the energetic and fast pace feeling of the advert.
Elements used work effectively in the advert.
Personal Response: Good advert, very fun to watch, and especially the
editing done in the scene where the coffee was being made interested me very much
as an editor.
Title of the Advertisement: Dettol. The story of the curious little boy.
Brand/Product: Dettol
Duration of the Advertisement: 53 seconds (50 seconds)
Brief Overview/Summary:
The main actors are a female (mother), and a young boy (son), it targets parents
or people with a family. It is a dialogued advertisement. It can interest people
interested in health/cleanliness, family safety, dogs, and house chores.
It aims at people with the race/nationality of India. The age target is aimed at
adults. Verbal elements are mostly used in this advert, it is the conversation
happening between the young boy and his mother throughout the advert.
Personally, I do not resonate with the advert, though I do understand where
it’s coming from; I think this happens due to the language barrier between
me and the advert, after all, the advert aims to audiences with the race/nationality
of India.
Title of the Advertisement: Kit Kat Dancing Babies New Ad India (Official)
Brand/Product: Kit Kat (chocolate)
Duration of the Advertisement: 47 seconds (50 seconds)
Brief Overview/Summary:
The target audience is teenagers to young going to middle-adult (18-35)
The ads can be for people with Interests in babies, doctors, music, and dancing.
It is for people with the race/nationality of India, or in other words,
social/cultural background. It first starts off with a plain scenery of mostly
white-colored walls, with medical workers(doctors) who are about to work,
this gives off a working place feeling and tiredness. After the male actor ate
the Kit Kat the scene changes to a playful, colorful room filled with joyous
babies, and funny music starts to play. Everything went back to normal
after the Kit Kat finishes, which shows that the kit kat made him somewhat
delusional, in a good way, this conveys the tastiness of the chocolate is good
and can change your whole mood from tired to energized. So, it means that
kit kat is the perfect snack to have at a break, or for a break.
Personally, as a student who must work and study for my education at school, I can
resonate with this ad. I think now I must get a kit kat for when I need a break at
school or when I have a break at school, just to feel better and energized to
continue with my studies.
Title of the Advertisement: Temu App Official Big Game Ad | Shop like a Billionaire
Brand/Product: Shopping Software/Application
Duration of the Advertisement: 30 seconds
Brief Overview/Summary:
The target audience is female, the age target ranges from teenagers(18) to
young adults (25). It shows a shopping application that got a lot of things for sale,
mostly clothes and accessories, for a very cheap price- not over $10. Music
relates to the context of the ad, “feeling like a billionaire”, which is trying to mean
that this shopping app will make you feel rich by being able to afford all the
items in the sale, or by having a lot of items from the app. Bright colors all
throughout the video, and fun, upbeat, and catchy music, all this aspect gives
good air and positivity to the audience, which will help in convincing.
The ad can reach any race/nationality/social/cultural background of people.
It has only a bit of dialogue at the end, this help supports reaching the age target.
The music and dialogue were both voiced by a, which supports reaching
the intended target audience.
Personally, I can relate to this video, as a young teenager I would like to shop
and be able to afford anything with my limited, small budget.
Reflection:
Studying these five ads for my research project helped me better grasp how advertising works. It showed me that targeting the right audience and delivering the message effectively are essential for successful ads, improving my understanding of effective marketing.
