My Target Audience

 This is my report on the target audience of my storyboard

1. Product/Company Description:

• Company/Product Name: Pepsodent

• Product Overview: Toothpaste product. White and red palate. Cleans and brightens your teeth.

2. Target Audience Demographics:

• Age: - 60<

• Gender: Male

• Income Level: High-level income

• Education: None

• Occupation: Retired or any

• Geographical Location: Western

3. Target Audience Psychographics:

• Interests: Cars and pulling females

• Lifestyle Choices: Fun, Rich and Young

• Values and Attitudes: Playboy, or ladies' man, and to always look good and sharp

• Opinions: Age does not affect your youth, the body does, so staying hygienic, like brushing your teeth, will keep your youth in check even in old age.

4. Understanding Consumer Behavior:

• Needs: White and clean teeth that make you look handsome

• Motivations: To look good and pull all the females

• Pain Points: Dirty teeth, unattractive, not pulling females

5. Competitor Analysis:

• Competitor Name: Colgate, Sensodyne

• Competitor's Target Audience: Colgate targets any that's middle class, and Sensodyne targets people who suffer from tooth sensitivity

6. Target Audience Persona:

• Persona Name: Teethless Sugar Daddy

• Age: 68

• Gender: Male

• Occupation: Wealthy

• Interests: Looking clean handsome super sharp, having bright shining teeth and smile

• Lifestyle: rent-free with millions in the bag, enjoying life with style

• Values and Attitudes: Cool, Flashy, and getting all the girls just with his smile.

• Needs and Motivations: To have a spellbinding smile by having flashy white teeth

• Pain Points: Not having teeth, fake teeth are dirty, looking old and ugly.

7. Aligning Advertisement with Target Audience:

• Message: Be attractive and pull the girls with Pepsodent, your best wingman.

• Visuals: Teeth look dull and ugly before Pepsodent then flashy and amazing after, changing the whole persona and look of the character, turning him attractive and charismatic

• Tone: The tiresome and bland tone drastically changes to a superstar lifestyle, upbeat and optimistic tone after the use of Pepsodent.