Title of the Advertisement: Oreo: Bubbles Of Play
Brand/Product: Oreo
Duration of the Advertisement: 30 seconds
Brief Overview/Summary:
2 actors, an adult male, and a young girl, both Indians, play the role of a father
and daughter. This choice of actors is to target parents, specifically fathers with
a daughter or children. The title “Bubbles Of Play”, can also target children, as the
ad has no dialogue- just funky, playful music. The ad searches for people with
interests such as Oreos, bubbles, and having fun. The nationality is more to Indians
but can be any as there is no Indian language.
Target audience: Young, Early middle-aged people, middle-aged people, Parents and children,
Female and males, Bubble-lovers, and Indians.
Message and Purpose: Stay playful- Oreos can unite a family,
Families/Parents/Children start to buy Oreos.
Meaning and Interpretation: Clam and soft-light environment to make the
audience feels at home. There is no dialogue to connect with both the
parents/adults but also the children/young people. The father’s focus entirely
changes when he hears the sound of Oreos placed on the table, from working to
then playing with his daughter, this is an example of the meaning Oreos unite
families. The Oreo at the end of the advert drops one of its sides down to reveal
a smile, as it seems, with the message “Stay Playful”.
Effectiveness: The music starts off pretty calmly, then it suddenly changes to
upbeat and playful after the actor tries the Oreo, this changes the mood of the
advert positively. There was a quick camera transition from the actor to the Oreo
and back to the actor, to reveal the product and place the audience’s attention on
it. The producer includes a playful interaction between a father and his daughter,
goofing around, this is intended as a heart-warming and funny moment for the
audience to feel. They did it effectively.
Personal Response: I think it is a good advert, and I find it soothing to watch,
especially as someone who’s still young and lives with his parents.
Title of the Advertisement: Starbucks: It Starts With You
Brand/Product: Starbucks
Duration of the Advertisement: 57 seconds (1 minute)
Brief Overview/Summary:
They used many different actors of different colors/nationalities. It targets young
to middle-aged adults/people (20-35). There is no dialogue, it has rapid camera
movements, fast pace motion. It reaches the interests of coffee, reading, working,
socializing, bike riding, and dating. It has a far reach for the audience. It targets all
genders, but slightly to females. It used upbeat music, to make it feels energetic
and fast.
Target audience: Young teenagers, Young adults, or Early middle-aged people,
social people, work ethics, editors/editing lovers, Female and males but focusing
more on females, Any social/cultural backgrounds.
Message and Purpose: The message they showed is “It starts with YOU”.
The rapid pace of the advert portrays their efficiency as a coffee retailer, meaning
you don’t have to wait long for your order to come, or your time will not be wasted.
They hope people who want to work, relax, or socialize come to their place to stay
or just a grab-and-go.
Meaning and Interpretation: The advert includes tons of rapid camera movements
to show the quick work workers do at Starbucks to prepare a grab-and-go coffee/drink
with time wasted. They used editing magic in the scenes where the Starbucks coffee
was being made to convey that their coffee works like magic and is special.
The advert didn’t use dialogue to further support the quick pace it's going,
because talking is long and boring, unlike Starbucks that do things in a flash- that is
what the advert tries to imply. The scene where the actor orders through a
phone and immediately receives the Starbucks drink further proving the
point that I stated previously.
Effectiveness: Very quick camera shots were taken the very first second of the
advert hooking the attention of the audience. They used editing magic in the scenes
where the Starbucks coffee was being made to catch the audience’s interest, even
the female actor acted surprised by putting down her phone. Upbeat and lively
music was used, this helps the energetic and fast pace feeling of the advert.
Elements used work effectively in the advert.
Personal Response: Good advert, very fun to watch, and especially the
editing done in the scene where the coffee was being made interested me very much
as an editor.
Title of the Advertisement: Dettol. The story of the curious little boy.
Brand/Product: Dettol
Duration of the Advertisement: 53 seconds (50 seconds)
Brief Overview/Summary:
The main actors are a female (mother), and a young boy (son), it targets parents
or people with a family. It is a dialogued advertisement. It can interest people
interested in health/cleanliness, family safety, dogs, and house chores.
It aims at people with the race/nationality of India. The age target is aimed at
adults. Verbal elements are mostly used in this advert, it is the conversation
happening between the young boy and his mother throughout the advert.
Personally, I do not resonate with the advert, though I do understand where
it’s coming from; I think this happens due to the language barrier between
me and the advert, after all, the advert aims to audiences with the race/nationality
of India.
Title of the Advertisement: Kit Kat Dancing Babies New Ad India (Official)
Brand/Product: Kit Kat (chocolate)
Duration of the Advertisement: 47 seconds (50 seconds)
Brief Overview/Summary:
The target audience is teenagers to young going to middle-adult (18-35)
The ads can be for people with Interests in babies, doctors, music, and dancing.
It is for people with the race/nationality of India, or in other words,
social/cultural background. It first starts off with a plain scenery of mostly
white-colored walls, with medical workers(doctors) who are about to work,
this gives off a working place feeling and tiredness. After the male actor ate
the Kit Kat the scene changes to a playful, colorful room filled with joyous
babies, and funny music starts to play. Everything went back to normal
after the Kit Kat finishes, which shows that the kit kat made him somewhat
delusional, in a good way, this conveys the tastiness of the chocolate is good
and can change your whole mood from tired to energized. So, it means that
kit kat is the perfect snack to have at a break, or for a break.
Personally, as a student who must work and study for my education at school, I can
resonate with this ad. I think now I must get a kit kat for when I need a break at
school or when I have a break at school, just to feel better and energized to
continue with my studies.
Title of the Advertisement: Temu App Official Big Game Ad | Shop like a Billionaire
Brand/Product: Shopping Software/Application
Duration of the Advertisement: 30 seconds
Brief Overview/Summary:
The target audience is female, the age target ranges from teenagers(18) to
young adults (25). It shows a shopping application that got a lot of things for sale,
mostly clothes and accessories, for a very cheap price- not over $10. Music
relates to the context of the ad, “feeling like a billionaire”, which is trying to mean
that this shopping app will make you feel rich by being able to afford all the
items in the sale, or by having a lot of items from the app. Bright colors all
throughout the video, and fun, upbeat, and catchy music, all this aspect gives
good air and positivity to the audience, which will help in convincing.
The ad can reach any race/nationality/social/cultural background of people.
It has only a bit of dialogue at the end, this help supports reaching the age target.
The music and dialogue were both voiced by a, which supports reaching
the intended target audience.
Personally, I can relate to this video, as a young teenager I would like to shop
and be able to afford anything with my limited, small budget.
Reflection:
Studying these five ads for my research project helped me better grasp how advertising works. It showed me that targeting the right audience and delivering the message effectively are essential for successful ads, improving my understanding of effective marketing.
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