Proposal

Advertisement Proposal

Product: Pepsodent toothpaste 

Target Audience and Reason: The ad will be aimed at people above the age of 60 or at someone who is considered an old folk, the ad will be centered on male audiences and the high-income class. Why? Older people tend to be prone to diseases and sickness, and, so health is the number one priority which means hygiene is essential. We go for the high-income class of people to highlight the saying "Good Health is True Wealth." meaning they should invest in health/hygiene while they can, and they can do it by investing, trusting, and buying the tooth-saver Pepsodent. We centralized on the male side for comedic purposes that will relate to the narrative of the ad.

Plot and About The AD: The life of a rich, old man starting his morning by going to the bathroom's washstand and checking himself in the mirror tiresomely, he then prepares his toothbrush and toothpaste revealing the brand, Pepsodent, he opens his mouth with an awkward smile revealing his yellow, dirty and straight teeth, but surprisingly he puts his other hand into his mouth and TOOK OUT his WHOLE teeth, turns out it was his dentures (fake/artificial teeth), the old man has no teeth, he starts brushing the yellow away of his dentures, he then wash it, looks back in the mirror, opens mouth and tries to smile- looks ugly, shook his head a little, place back his now newly looking dentures after being brushed using Pepsodent toothpaste, looks at the mirror and smiles effortlessly, changing his whole demeanor- now does everything confidently and charismatically. The pace of the plot then speeds up to him dressing up, grabbing his car keys, and turning on his engines, (all quick cuts), then cuts to him pulling up at a red light with females on the sidewalk looking at him and his four-seater convertible car, the old man gave them a little look and smiles like a star, showing his bright, pretty teeth, the females were fainting, squealing, and some even jumps into the car, the old man then drives off into the horizon with some females like a boss. It would be funnier if the females were very old women too, acting like that.

Reflection: Creating the proposal for the finale storyboard project provided valuable clarity on product selection, target audience, and narrative direction.