Storyboard: Mini Project

  My first attempt in drawing and making a storyboard

Reflection:

I'm proud of my first attempt at storyboarding, considering it was my first every attempt in storyboarding. It allowed me to apply the knowledge I've learned so far and take the first step in developing my skills in this field. I do acknowledge there's room for improvement, though, I'll take this first attempt as a Win.

Proposal

Advertisement Proposal

Product: Pepsodent toothpaste 

Target Audience and Reason: The ad will be aimed at people above the age of 60 or at someone who is considered an old folk, the ad will be centered on male audiences and the high-income class. Why? Older people tend to be prone to diseases and sickness, and, so health is the number one priority which means hygiene is essential. We go for the high-income class of people to highlight the saying "Good Health is True Wealth." meaning they should invest in health/hygiene while they can, and they can do it by investing, trusting, and buying the tooth-saver Pepsodent. We centralized on the male side for comedic purposes that will relate to the narrative of the ad.

Plot and About The AD: The life of a rich, old man starting his morning by going to the bathroom's washstand and checking himself in the mirror tiresomely, he then prepares his toothbrush and toothpaste revealing the brand, Pepsodent, he opens his mouth with an awkward smile revealing his yellow, dirty and straight teeth, but surprisingly he puts his other hand into his mouth and TOOK OUT his WHOLE teeth, turns out it was his dentures (fake/artificial teeth), the old man has no teeth, he starts brushing the yellow away of his dentures, he then wash it, looks back in the mirror, opens mouth and tries to smile- looks ugly, shook his head a little, place back his now newly looking dentures after being brushed using Pepsodent toothpaste, looks at the mirror and smiles effortlessly, changing his whole demeanor- now does everything confidently and charismatically. The pace of the plot then speeds up to him dressing up, grabbing his car keys, and turning on his engines, (all quick cuts), then cuts to him pulling up at a red light with females on the sidewalk looking at him and his four-seater convertible car, the old man gave them a little look and smiles like a star, showing his bright, pretty teeth, the females were fainting, squealing, and some even jumps into the car, the old man then drives off into the horizon with some females like a boss. It would be funnier if the females were very old women too, acting like that.

Reflection: Creating the proposal for the finale storyboard project provided valuable clarity on product selection, target audience, and narrative direction.

Text Analysis: A Quiet Place

The text was an extract from the movie "The Quiet Place". The filmmakers wanted to show the emptiness of the town and how desolate the environment is by showing no form of life and using little to no sound- the only sounds added were the slow howling of winds and the rustling of brown, dead leaves. The producers only used static and establishing camera shots to introduce the setting and give the sense of abandonment and lifelessness, this is due to the lack of movement happening on the screen by using static shots. There were close-ups of some street stuff e.g. a traffic light, to show that the town has been left to ruin and is in a wreck, the traffic light used was a broken one and is laid down on the dry concrete street.

The intro alongside all the big ideas were on paper, I didn't realize I had to include them all here. 

Reflection: a WHOLE LOT of SPACE for improvements, and next time please listen to the instruction clearly and don't be afraid to question any doubts verbally to the teacher :)

My Target Audience

 This is my report on the target audience of my storyboard

1. Product/Company Description:

• Company/Product Name: Pepsodent

• Product Overview: Toothpaste product. White and red palate. Cleans and brightens your teeth.

2. Target Audience Demographics:

• Age: - 60<

• Gender: Male

• Income Level: High-level income

• Education: None

• Occupation: Retired or any

• Geographical Location: Western

3. Target Audience Psychographics:

• Interests: Cars and pulling females

• Lifestyle Choices: Fun, Rich and Young

• Values and Attitudes: Playboy, or ladies' man, and to always look good and sharp

• Opinions: Age does not affect your youth, the body does, so staying hygienic, like brushing your teeth, will keep your youth in check even in old age.

4. Understanding Consumer Behavior:

• Needs: White and clean teeth that make you look handsome

• Motivations: To look good and pull all the females

• Pain Points: Dirty teeth, unattractive, not pulling females

5. Competitor Analysis:

• Competitor Name: Colgate, Sensodyne

• Competitor's Target Audience: Colgate targets any that's middle class, and Sensodyne targets people who suffer from tooth sensitivity

6. Target Audience Persona:

• Persona Name: Teethless Sugar Daddy

• Age: 68

• Gender: Male

• Occupation: Wealthy

• Interests: Looking clean handsome super sharp, having bright shining teeth and smile

• Lifestyle: rent-free with millions in the bag, enjoying life with style

• Values and Attitudes: Cool, Flashy, and getting all the girls just with his smile.

• Needs and Motivations: To have a spellbinding smile by having flashy white teeth

• Pain Points: Not having teeth, fake teeth are dirty, looking old and ugly.

7. Aligning Advertisement with Target Audience:

• Message: Be attractive and pull the girls with Pepsodent, your best wingman.

• Visuals: Teeth look dull and ugly before Pepsodent then flashy and amazing after, changing the whole persona and look of the character, turning him attractive and charismatic

• Tone: The tiresome and bland tone drastically changes to a superstar lifestyle, upbeat and optimistic tone after the use of Pepsodent.

MINI PROJECT - WMF PRODUCTION

This is my first attempt in film making and storyboarding

The Flicker 

STORYBOARD

Darkroom -> Hang light turns on (Revealing character) ->

Extreme close-up on eyes looking around confused (static shot)->

Slowly pull out to medium shot showing the head looking around ->

Character gradually starts to panik with frantic body movement (static shot) ->

Goes into char's POV frantically looking around (random movement) ->

char spots someone's legs and stops then slowly looks up (tilt upward) ->

Revealing character 2, the bad guy, showing his back sharpening his knife ->

Medium shot at a low angle of char 2's back and char 2 looks behind ->

Long shot of both chars, char 1 in the background of char 2 walking

towards char 1 while the camera slowly pulls out abandoning them

(char 1 muffled screams and frantic movements showed) -> END

Static Shot - Builds intensity, emphasizes the entrapment of the char, shows the struggle 

of the character, creates the feeling of no escape.

Medium Shot - Used to reveal more information about the surrounding/environment and the

character's appearance and movements..

POV + Random Movement -  To place the audience in the char's position, making them relate and 

feel included or a part of this dire and dangerous situation. To show struggle and panic. 

Long Shot + Pull out - To finally put both characters into one scene, connecting them, but now the

audience is the one leaving, abandoning character 1, this builds worry and maybe even

guilt unto the audience. 

Reflection:

I greatly appreciate the effort I put into the project, including all the people and actors who helped. There is a lot to improve upon, and I realize this from rewatching the video and reflecting on my role as both the producer and actor. I shouldn't be so strict about how things should be; sometimes, improvisation or letting things naturally flow is better in the production process. You can do the fine-tuning in the editing room! One thing I struggle with is the budget; everything was done on a low budget, so I had to come up with creative ways to create the film using the resources at hand. For example, I used the flashlight of a phone as lighting, which was both funny and practical since my film is set in a dark room. Fortunately, we found a high-quality knife that was perfect for what I needed, and I'm relieved we didn't have to use a rusty metal bar, which was the original plan.

Next time, I'll shoot different angles for the same scene, which I believe will be helpful during editing. It will give me more options to work with when some scenes don't flow smoothly. I encountered this issue when editing this project, and since reshooting wasn't possible, I had to do everything in my editing power to make the scenes match and appear smooth. The struggle is real. In the end, I'm pleased with what we've created, and I'm certain that I will continue to improve over time and by work. 

RESEARCH

This my first attempt in advert analyzing- 2 BIG, 3 SMALL

Title of the Advertisement: Oreo: Bubbles Of Play

Brand/Product: Oreo

Duration of the Advertisement: 30 seconds

Brief Overview/Summary: 

2 actors, an adult male, and a young girl, both Indians, play the role of a father

and daughter. This choice of actors is to target parents, specifically fathers with

a daughter or children. The title “Bubbles Of Play”, can also target children, as the

ad has no dialogue- just funky, playful music. The ad searches for people with

interests such as Oreos, bubbles, and having fun. The nationality is more to Indians

but can be any as there is no Indian language. 

Target audience: Young, Early middle-aged people, middle-aged people, Parents and children,

Female and males, Bubble-lovers, and Indians. 

Message and Purpose: Stay playful- Oreos can unite a family,

Families/Parents/Children start to buy Oreos. 

Meaning and Interpretation: Clam and soft-light environment to make the

audience feels at home. There is no dialogue to connect with both the

parents/adults but also the children/young people. The father’s focus entirely

changes when he hears the sound of Oreos placed on the table, from working to

then playing with his daughter, this is an example of the meaning Oreos unite

families. The Oreo at the end of the advert drops one of its sides down to reveal

a smile, as it seems, with the message “Stay Playful”. 

Effectiveness: The music starts off pretty calmly, then it suddenly changes to

upbeat and playful after the actor tries the Oreo, this changes the mood of the

advert positively. There was a quick camera transition from the actor to the Oreo

and back to the actor, to reveal the product and place the audience’s attention on

it. The producer includes a playful interaction between a father and his daughter,

goofing around, this is intended as a heart-warming and funny moment for the

audience to feel. They did it effectively.

Personal Response: I think it is a good advert, and I find it soothing to watch,

especially as someone who’s still young and lives with his parents. 

Title of the Advertisement: Starbucks: It Starts With You

Brand/Product: Starbucks

Duration of the Advertisement: 57 seconds (1 minute)

Brief Overview/Summary: 

They used many different actors of different colors/nationalities. It targets young

to middle-aged adults/people (20-35). There is no dialogue, it has rapid camera

movements, fast pace motion.  It reaches the interests of coffee, reading, working,

socializing, bike riding, and dating. It has a far reach for the audience. It targets all

genders, but slightly to females. It used upbeat music, to make it feels energetic

and fast.

Target audience: Young teenagers, Young adults, or Early middle-aged people,

social people, work ethics, editors/editing lovers, Female and males but focusing

more on females, Any social/cultural backgrounds. 

Message and Purpose: The message they showed is “It starts with YOU”.

The rapid pace of the advert portrays their efficiency as a coffee retailer, meaning

you don’t have to wait long for your order to come, or your time will not be wasted.

They hope people who want to work, relax, or socialize come to their place to stay

or just a grab-and-go.

Meaning and Interpretation: The advert includes tons of rapid camera movements

to show the quick work workers do at Starbucks to prepare a grab-and-go coffee/drink

with time wasted. They used editing magic in the scenes where the Starbucks coffee

was being made to convey that their coffee works like magic and is special.

The advert didn’t use dialogue to further support the quick pace it's going,

because talking is long and boring, unlike Starbucks that do things in a flash- that is

what the advert tries to imply. The scene where the actor orders through a

phone and immediately receives the Starbucks drink further proving the

point that I stated previously.  

Effectiveness: Very quick camera shots were taken the very first second of the

advert hooking the attention of the audience. They used editing magic in the scenes

where the Starbucks coffee was being made to catch the audience’s interest, even

the female actor acted surprised by putting down her phone. Upbeat and lively

music was used, this helps the energetic and fast pace feeling of the advert.

Elements used work effectively in the advert.

Personal Response: Good advert, very fun to watch, and especially the

editing done in the scene where the coffee was being made interested me very much

as an editor. 

Title of the Advertisement: Dettol. The story of the curious little boy.

Brand/Product: Dettol 

Duration of the Advertisement: 53 seconds (50 seconds)

Brief Overview/Summary: 

The main actors are a female (mother), and a young boy (son), it targets parents

or people with a family. It is a dialogued advertisement. It can interest people

interested in health/cleanliness, family safety, dogs, and house chores.

It aims at people with the race/nationality of India. The age target is aimed at

adults. Verbal elements are mostly used in this advert, it is the conversation

happening between the young boy and his mother throughout the advert. 

Personally, I do not resonate with the advert, though I do understand where

it’s coming from; I think this happens due to the language barrier between

me and the advert, after all, the advert aims to audiences with the race/nationality

of India.

Title of the Advertisement: Kit Kat Dancing Babies New Ad India (Official)

Brand/Product: Kit Kat (chocolate)

Duration of the Advertisement: 47 seconds (50 seconds)

Brief Overview/Summary: 

The target audience is teenagers to young going to middle-adult (18-35)

The ads can be for people with Interests in babies, doctors, music, and dancing.

It is for people with the race/nationality of India, or in other words,

social/cultural background. It first starts off with a plain scenery of mostly

white-colored walls, with medical workers(doctors) who are about to work,

this gives off a working place feeling and tiredness. After the male actor ate

the Kit Kat the scene changes to a playful, colorful room filled with joyous

babies, and funny music starts to play. Everything went back to normal

after the Kit Kat finishes, which shows that the kit kat made him somewhat

delusional, in a good way, this conveys the tastiness of the chocolate is good

and can change your whole mood from tired to energized. So, it means that

kit kat is the perfect snack to have at a break, or for a break.

Personally, as a student who must work and study for my education at school, I can

resonate with this ad. I think now I must get a kit kat for when I need a break at

school or when I have a break at school, just to feel better and energized to

continue with my studies. 

Title of the Advertisement: Temu App Official Big Game Ad | Shop like a Billionaire

Brand/Product: Shopping Software/Application

Duration of the Advertisement: 30 seconds

Brief Overview/Summary: 

The target audience is female, the age target ranges from teenagers(18) to

young adults (25). It shows a shopping application that got a lot of things for sale,

mostly clothes and accessories, for a very cheap price- not over $10. Music

relates to the context of the ad, “feeling like a billionaire”, which is trying to mean

that this shopping app will make you feel rich by being able to afford all the

items in the sale, or by having a lot of items from the app. Bright colors all

throughout the video, and fun, upbeat, and catchy music, all this aspect gives

good air and positivity to the audience, which will help in convincing.

The ad can reach any race/nationality/social/cultural background of people.

It has only a bit of dialogue at the end, this help supports reaching the age target.

The music and dialogue were both voiced by a, which supports reaching

the intended target audience. 

Personally, I can relate to this video, as a young teenager I would like to shop

and be able to afford anything with my limited, small budget. 

Reflection:

Studying these five ads for my research project helped me better grasp how advertising works. It showed me that targeting the right audience and delivering the message effectively are essential for successful ads, improving my understanding of effective marketing.

WEEKLY PROGRESS

RECORD OF MY PROGRESS IN MEDIA STUDIES WEEKLY

Week 3

On Monday, I learned about camera angles, their names, movements, and how they affect the audience. We had a task to create a small video project using these camera movements.

Thursday was a break, a holiday to relax and recharge.

On Friday, we analyzed advertisements to understand the languages they use and uncover their meanings and intentions.

Week 4

Monday introduced me to Mise-En-Scene in movies. I practiced analyzing this in various short movie scenes, improving my media studies skills.

Thursday involved a deep dive into Mise-En-Scene in different movie scenes, enhancing my ability to conduct thorough analyses. Unfortunately, I was absent on this day.

Friday kicked off a new project called "My Target Audience," where we created storyboards for advertisements, allowing room for creativity.

Week 5

Monday continued our exploration into sound in media, including its language, with an analysis of movie scenes.

Thursday was a break in honor of Independence Day in my country.

Friday introduced us to the art of storyboard creation through practical exercises, improving our skills.

Week 6

Monday was an enlightening day as we explored the editing language, discovering new terms and concepts that corrected my previous misconceptions.

Thursday featured a video analysis of a scene from "A Quiet Place," highlighting how technical elements like camera angles, movements, sound, and editing supported the scene's themes and ideas.

Friday involved finalizing our proposals and creating storyboards for our advertisements, providing valuable practice. Unfortunately, I was absent this day.

Week 7

Monday included a comprehensive review of camera angles and movements, along with the analysis of clips from the movie "Agent Carter," strengthening our grasp of these critical elements.

Thursday featured a test on camera angles and movements, followed by time dedicated to completing pending assignments, including our proposals and rough or final storyboards.

Friday began with organizing a to-do list and completing tasks. I worked on finishing my rough storyboard and planned to start the final version.

Week 8

Monday brought the satisfaction of checking our scores for unit test 1, where I achieved a very desirable score. We then wrapped up our storyboard work and began a new project called 'Critical Self Reflection.'

Thursday was a continuation of our work from Monday, where I initially started my Critical Self Reflection on a Word document rather than immediately creating slides.

Friday was a good day overall.

Week 9

During this week, I achieved several important milestones:

First, I completed my final storyboard and critical self-reflection, despite facing challenges with the application I used for the storyboard, which delayed my project submission.

Second, I expanded my knowledge by learning about four media theories: the Hypodermic Needle theory, Two-Step Flow theory, Desensitization (compassion fatigue), and social learning. These theories equipped me with valuable insights to address future questions on the test more deeply.

BRIEF

 THE BRIEF ABOUT THE SB PROJECT